SmartGrower Plant Products - Building Visual Systems and Managing Remote Teams

Design Blueprint: Created the Master Style Guide, ensuring 100% consistency across all junior designer outputs.
Operational Freedom: Took over brief writing and team management, cutting the founder's creative workload by 90%.
End-to-End Execution: Managed the full pipeline—from initial concept and print-ready files to Amazon-optimized listings.
Market Authority: Rebranded the entire plant-food line f

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Genius+ Liquid Plant Food

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Neem Supreme Line

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Natural Spider Repellent

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Neem Oil Plant Wash Concentrate

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Natural Ant Killer

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McKillans Detailing Equipment - In-House Art Direction & Brand Evolution

Product Creation: Collaborated on the initial product design and development, bridging the gap between concept and physical product.
Art Direction: Led the visual strategy for new launches, including on-site direction for professional photoshoots.
Packaging Design: Developed premium packaging solutions that aligned with the brand’s high-end market positioning.
Technical Synergy: Directed 3D artists a

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McKillans DualColor Towel

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McKillans Hose

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Dual Color Wash Pad

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Detailing Duo